Pilot Evidence (Live)
Date Range
December 10, 2025 to Present
Number of Locations
2 active locations
What Was Measured
- Number of QR scans
- Number of redemptions
- Number of users granted access by businesses
- Number of people stopping by the business
- Speed of the redemption process
- Ease of UI/UX operation during busy business hours
- Operational simplicity for staff
- Presence verification reliability
What Worked
- Scanning the QR code was easy
- Notifying the business of physical presence was simple
- Re-scanning to check access status was intuitive
- Redemption flow was fast and low-friction
- Businesses could track real foot traffic
- Businesses could instantly adjust rewards (e.g., free samples, items)
What Didn't
Nothing identified yet within the implemented scope.
What Changed as a Result
- New customers discovered the business for the first time
- Customers had a high-tech, low-friction experience
- Customers did what they were already going to do (stop in)
- Customers had the added possibility of earning something free just for showing up
- Businesses observed stronger in-person engagement
GoodLoop is intentionally not optimized for scale during pilot. This is a deliberate choice focused on operational discipline and verifiable impact measurement before expansion.