Pilot Evidence (Live)

Date Range

December 10, 2025 to Present

Number of Locations

2 active locations

What Was Measured

  • Number of QR scans
  • Number of redemptions
  • Number of users granted access by businesses
  • Number of people stopping by the business
  • Speed of the redemption process
  • Ease of UI/UX operation during busy business hours
  • Operational simplicity for staff
  • Presence verification reliability

What Worked

  • Scanning the QR code was easy
  • Notifying the business of physical presence was simple
  • Re-scanning to check access status was intuitive
  • Redemption flow was fast and low-friction
  • Businesses could track real foot traffic
  • Businesses could instantly adjust rewards (e.g., free samples, items)

What Didn't

Nothing identified yet within the implemented scope.

What Changed as a Result

  • New customers discovered the business for the first time
  • Customers had a high-tech, low-friction experience
  • Customers did what they were already going to do (stop in)
  • Customers had the added possibility of earning something free just for showing up
  • Businesses observed stronger in-person engagement

GoodLoop is intentionally not optimized for scale during pilot. This is a deliberate choice focused on operational discipline and verifiable impact measurement before expansion.